Oxley Holdings Limited

Affinity at Serangoon


So much more than just a home, AFFINITY is your key to a charmed life. As neighbour to Serangoon Gardens, soaks in its laidback atmosphere and myriad conveniences, from famed hawker fare and hipster eats to 24-hour groceries and specialty shops. At home, there’s plenty to keep you occupied whether it’s time out for yourself or play time with friends and family. Come draw nearer to all that matters.

Affinity is an upcoming development along Serangoon North Avenue 1 by Oxley Holdings featuring 1012 Apartments, 40 Units of Strata Landed House as well as 5 units of Commercial. Affinity at Serangoon is approximately 1.4km away from Serangoon MRT Interchange Station. There are bus services just outside the development which will seamlessly link the future residents of Affinity at Serangoon to the Serangoon Bus Interchange which is just next to the MRT Station. The station operates 2 MRT Lines i.e. the MRT North East Line and also the MRT Circle Line. By using the Circle Line, future residents of Affinity at Serangoon just need to travel 2 stations to the arrive at the Bishan MRT Interchange Station where the MRT North South Line is readily available at the station. Future residents taking the MRT North East Line just need to travel 5 stations towards Harbourfront MRT Terminus direction to arrive at the Little India MRT Interchange Station where the MRT Downtown Line is available for transit. It is just 6 stations to arrive at the Dhoby Ghaut MRT Interchange Station which is located at Orchard Road.

Affinity at Serangoon Site Plan Block View

The sixth en bloc deal in 2017, buyers (Oxley Holdings Limited, Lian Beng Group, Apricot Capital and entities of KSH Holdings and Heeton Holdings.) have to pay approximately $195 million to top up the lease to 99 years for Affinity at Serangoon. The former Serangoon Ville consists of only 244 maisonettes and typical apartment units with large floor area between 1,625 sq ft to 1,733 sq ft. This will soon turn into a beautiful development with 1012 luxurious apartment units and 40 townhouses with 5 retail shops!

Considering additional charges such as top up lease and purchase price from previous owners, the Affinity at Serangoon price for its land is around $835 per square foot per plot ratio. Experts were not surprised at the number of bidders and the generous bids quantum stating the fact that Government Land Sales(GLS) were scarce and developers have ran out of land to build homes.

Affinity at Serangoon TOP date is expected to be around the final quarter of year 2022. The project will be designed by renowned architect, DP Architects, they are internationally known for their state of the art product. Some of the local projects they were involved include the Esplanade, Marina Centre, Singapore Flyer, Singapore Sports Hub, Resorts World Sentosa, Wisma Atria, Mediapolis @ One North, Paragon Shopping Center, Duo Residences, Paya Lebar Quarter and many more. On the day where residents get to collect their keys, they will be amazed by Affinity at Serangoon’s beauty!

A CONSORTIUM led by Oxley Holdings has acquired Serangoon Ville, a former HUDC estate in Serangoon North Avenue 1, for S$499 million in a collective sale.

Recommend reading: Affinity at Serangoon En Bloc, The Business Times

Affinity at Serangoon Developer

Oxley Holdings Limited

Oxley Holdings Limited (“Oxley” or “the Group”) is a home-grown Singaporean property developer. Oxley is principally engaged in the business of property development and property investment. Since its inception, the Group’s accelerated growth has resulted in a burgeoning presence both locally and overseas. It now has a presence across twelve geographical markets.

The Group has a diversified portfolio comprising development and investment projects in Singapore, the United Kingdom, Ireland, Cyprus, Cambodia, Malaysia, Indonesia, China, Myanmar, Australia, Japan and Vietnam. Oxley’s expertise does not lie solely in property development; the Group also renders project management and consultancy expertise in Myanmar.

Affinity at Serangoon Developer

Affinity at Serangoon Location

A 99-year leasehold project by Oxley Holdings located along Serangoon North Avenue 1, Affinity at Serangoon is within close proximity to Serangoon Garden estate, a well-heeled landed residential enclave in Singapore. Affinity also contains two type of units.

Similar to Katong, it is one of the last vestiges of Singapore that is rich in cultural heritage and community identity. Serangoon is also a location that embellished with a rich variety of delectable local cuisines that can satisfy the most fastidious palate.

Affinity at Serangoon Location

Homeowners have a choice to visit either NEX mall, myVillage mall, Serangoon Central or Kovan Central. For some quality bonding time, families can choose to head to Hougang Sports Hall or Serangoon North Community Centre.

Travel to and from Affinity at Serangoon is quite convenient. Residents can connect to several major expressways such as SLE, TPE, and PIE via CTE, which is the nearest highway.

Affinity at Serangoon is also strategically sited to be near a network of good educational institutions. Affinity at Serangoon is also near good schools like Rosyth Primary School, Montfort Secondary School, Nanyang Junior College and Serangoon Junior College.

The North-East region of Singapore is an ideal location for both home buyer and investors, especially for the newlyweds. There are a lot of other good condo developments near Serangoon North. Some of them are Watertown, The Florence Residence, OLA, Piermont Grand and Parc Centros. All these condos are top selling condos in Singapore.

To find more about Affinity at Serangoon, click on the button below and contact our developer sale representatives now!

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Affinity at Serangoon Site Plan

Affinity at Serangoon Site Plan

Affinity at Serangoon Floor Plan

Totalling 1,052 units with a full complement of apartment sizes from 1 to 5 bedrooms, singles, couples and families of all sizes can find something for them. The residential project boasts 88 facilities, so there’s no compromises on lifestyle and recreational activities for the future community of residents.


Holy Innocents’ Primary School
Xinmin Primary School
Xinmin Secondary School
Montfort Junior School
Montfort Secondary School
Rosyth School
Yio Chu Kang Primary School
Holy Innocents’ High School
Bowen Secondary School
Lycee Francais De Singapour
My First Skool
Paya Lebar Methodists’ Primary School


Hougang Mall
Hougang 1
Hougang Green Shopping Mall
Hougang Centre
Heartland Mall
Upper Serangoon Shopping Centre

Park & Recreational

Serangoon Sports and Recreation Centre
Kaki Bukit Recreation Centre
Punggol Park
Hougang Outdoor Fitness
Sengkang Floating Wetlands

Public Transport

Serangoon MRT Station
Lorong Chuan MRT Station
Serangoon North MRT Station
Cross Island Line (CRL)
Serangoon Interchange

Business Hubs

Entrepreneur Business Centre


Central Expressway (CTE)
Affinity at Serangoon
Click on the button below to download Affinity at Serangoon E brochure.
To find out more about Affinity at Serangoon condo balance units and visit the showflat, book an appointment with us now!
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